Point recruitment is aimed at finding candidates for individual positions that require specialized skills and knowledge. The emphasis in point recruiting is on the competencies, the quality of candidates and the fit between the candidate and the company. The most important factor is the candidate's compliance with the requirements of a specific position. Point recruitment is about finding the one perfect candidate.
Mass recruitment, on the contrary, involves the search for employees for the same type of positions with the same functionality. In this case, the company needs to recruit from 10 employees or more. The emphasis in mass recruitment is on the timing and sufficiency of personnel. Usually, mass recruitment is used for line personnel, such as specialty workers, salespeople, call center employees, cashiers, and others. Mass recruiting is about continuously closing the same position again and again, just in different locations.