German procedure
in the selection of personnel
Mass recruiting: what it is and how it works
Approximate reading time: 6 min

In today's world, where businesses strive for growth and development, recruiting is one of the key components of success. A special role among all types of recruiting is occupied by mass recruiting. In this article, we will understand what mass recruiting is, what its features are, and also consider the main methods that can be used for effective mass recruiting.
Basic concepts
Mass recruiting is the process of selecting and hiring a large number of candidates for open vacancies of the same type in the shortest possible time. All other types of recruiting (specialist or management recruiting) are focused to find one perfect candidate for a very specific job. Mass recruiting is about filling a big number of jobs with the same job profile. As a result, it is focused on the efficient execution of the job search and not at the preparation (understanding the specifics of the job, making custom job advertisements etc.).

Typically, mass recruiting is used when expanding a business, opening new divisions: restaurants, warehouses or shops, as well as during seasonal periods when the demand for labor increases. It differs from traditional recruiting in its scale, speed and simplified selection procedures.
Features of mass recruiting
  1. A large number of vacancies: in the process of mass recruiting, companies usually look for employees for many positions at the same time, which requires a wider coverage of the initial data.
  2. Short deadlines: mass recruiting companies set themselves the task of filling vacancies in the shortest possible time, which requires greater efficiency and a clear organization of the process.
  3. Simplified Selection: Due to the high volume of work and tight deadlines, mass recruiting often uses simplified selection criteria and interview procedures. Instead of conducting a deep background check on each candidate, recruiters focus on the basic skills and experience needed to complete the tasks of a particular position.
  4. Clear planning: for an effective result in mass recruitment, a clear organization of the personnel planning process is important. It is necessary to understand how many, for which positions and with what criteria employees are needed in each individual unit to perform business tasks and correlate this with the company's resources.
  5. Use of technology: To process a large number of resumes and speed up the selection process, companies often use automated systems such as ATS (Applicant Tracking System) and AI technologies that help filter candidates and conduct an initial assessment.
  6. Wide Reach: Mass recruiting involves using a variety of channels to attract candidates, including social media, advertising platforms, specialized job sites, and even participation in job fairs.
  7. Fast reactions to candidates: Candidates make decisions not based on soft factors, but on reaction time, location, and financial factors. If the recruiter is not reacting fast, the candidate will be hired by another company who does.
  8. Responsibility split between central recruiting and decentral decision making: To get scale effects, the recruiting is usually done centrally. But the actual decision to take a candidate is taken by the manager in the business unit. This manager has a lot of other responsibilities and cannot spent a lot of time on recruiting.
Mass selection methods
Mass recruitment includes a number of methods that speed up and simplify the process, ensuring that candidates are effectively selected to match the company's requirements. Depending on the number of people to be hired, the deadlines set and the availability of a talent pool, it is possible to use a combination of strategies, and not be limited to just one.

  1. Process Automation: The use of Applicant Tracking Systems (ATS) can significantly save recruiters time, speed up the processing of applications, and make it easier to receive feedback and guide candidates through the recruitment stages.
  2. Group interviews: This method involves interviewing several candidates at once. Group interviews can be structured or unstructured and include various types of assignments, discussions and exercises to help assess candidates' suitability for the job.
  3. Online interviews: Instead of interviewing in person, recruiters can use video conferencing, calls, or even chat to evaluate candidates. Online interviews are usually convenient for all parties and save time and resources.
  4. Social networks and instant messengers: The use of social networks and instant messengers allows recruiters to quickly contact candidates and conduct an initial interview or information gathering through text messages or video calls. This approach allows you to optimize the selection process and simplify communication between candidates and recruiters.
  5. Testing: In the process of mass recruiting, recruiters can use various tests and tasks that allow them to assess the skills of candidates, their ability to learn and adapt. Tests can be both written and practical and taken online or offline.
Mass recruiting is an important tool for large companies and enterprises that need to quickly hire a large number of employees to solve business problems. This process differs from traditional recruiting in its scale, speed and simplified selection procedures. For effective mass recruiting, it is necessary to develop a clear strategy, set goals and deadlines, use various channels to attract candidates, and use modern technologies and tools.

Companies that properly organize the process of mass recruiting receive a number of advantages, such as quick filling of vacancies, saving resources and increasing the candidate base. An important aspect of successful mass recruiting is maintaining transparency and timely feedback on interview results, which helps keep candidates interested in the company and speeds up the hiring process.

In general, mass recruiting is a complex but important process that requires a clear organization and efficient use of available resources. It plays a key role in the growth and development of companies, allowing them to quickly find and attract the right number of employees to achieve their business goals. Properly organized mass recruiting can be a powerful tool for companies seeking to succeed in today's competitive world.
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